2012 Volkswagen Beetle

Finally, “new beetle” is going to replace with “2012 Volkswagen beetle”  after 10 years. The redesign looks impressive, mixture of sporty, classy and classic. From side of view, it looks like a baby porsche and more beetle(insect) alike now.

Seems like VW trying to attract more male driver with this sportier design. Based on demographics of previous gen owner, 55% of them are female. From my perspective, previous gen cute fat round design language truly make it like a girl’s car.

From these pictures, the new one comes with:
  – audi like LED on front headlight
  – golf gti alike front air intake grill
  – steeper windshield
  – flat roof line
  – silver footstep? at the bottom of door
  – spoiler
  – redesign tail lights
  – dual exhaust
  – new rim design
  – “3 inches wider than its predecessor, it sits a half inch lower and is 6 inches longer”
    ( Jeffrey N. Ross, 2011)

Interesting Black beetle Commercial

2011 NYIAS Debut: 2012 Volkswagen Beetle Shows Next Generation of Retro
2012 VW Beetle: Marketing Says It’s Not a Chick Car
Coming to America: 2012 Volkswagen Beetle is all-new without the pretense